Una foto "natural" de una niña negra despeinada vuelve a colocar a H&M en el centro de la polémica

La compañía sueca de moda H&M ha vuelto a recibir una ola de críticas en redes sociales por su controvertido uso de modelos de raza negra en los materiales publicitarios de sus productos.
El objeto de los actuales señalamientos es la imagen de una niña que modela una sudadera floral y cuyo peinado, según varios internautas, es desordenado y descuidado en comparación con el de otros modelos.

"El hermoso cabello rizado de esta hermosa niña parece haber tenido muy poca o ninguna atención. Sin embargo, todas sus contrapartes claramente se han sentado frente a alguien que era más que capaz de peinar otras texturas de cabello", lamentó Vernon François, un reconocido estilista en Hollywood. "Se me parte el corazón al imaginar a otra chica de mi comunidad sentada frente a un espejo ignorada por el equipo que la rodea", añadió.

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It’s essential that we have a conversation about this photograph from the @hm_kids campaign.  Before I begin, I do not have the facts, nor have I seen any statement by #H&M or the team who worked on this. This post is just an assessment based on all my years of seeing situations like this happen time and time again.  And its got to stop. This beautiful young girl’s #kinky hair appears to have had very little to no attention yet all of her counterparts have clearly sat in front of someone who was more then capable of styling other hair textures. My heart breaks imagining yet another girl from my community sitting in front of a mirror being ignored by the team around her, left to her own devices because someone didn’t know how to handle her texture. As if that’s not bad enough…. Prior to this campaign appearing this photograph will have been seen and APPROVED by countless ‘professionals'. Lets say conservatively 50 people. It’s breathtaking to me that not one person looked at this shot and had the same reaction that the internet seems to be feeling since the campaign broke.  THAT IS AN ISSUE.  We must do better.  Our girls, our young women deserve better.  Let this be a moment of learning. #Education is key #wehavetodobetter #vernonfrancois #Ignorance #blackgirlmagic #allhairisgoodhair

Una publicación compartida de Vernon François (@vernonfrancois) el 19 Sep, 2019 a las 9:33 PDT

"Bien dicho. No puedo contar la cantidad de veces que me he sentado en una silla de maquillaje o de cabello y los 'artistas' parecen atónitos o simplemente no les importa", comentó por su parte la actriz Amber Riley.

En enero de 2018, H&M se disculpó por utilizar una imagen "racista" de un niño negro modelando una sudadera con el lema "el mono más 'cool' de la jungla" como publicidad para su tienda en línea. Múltiples internautas se sumaron a las protestas en las redes y llamaron a boicotear la empresa.

Ahora, el gigante sueco de la moda ha explicado la publicidad con la niña 'despeinada'. "Realmente creemos que todos los niños deberían poder ser niños. Los niños en edad escolar que modelan para nosotros vienen al estudio fotográfico en la tarde después de la escuela y buscamos un aspecto natural que refleje eso", reza un tuit de H&M, con el que varios internautas simpatizaron.

"Lo sabía. La niña se parece a mi hermana después de un largo día de juego. ¡Me encantó!", indicó una usuaria de Twitter.

Perfect response for these fools! Nothing wrong with that little girl’s hair, that’s how majority of girls her age look after a long day of school! It’s REALITY

— 𝕭ã𝖑𝖑𝖉𝖎ñ𝖍𝖔 ™ 🇧🇲 (@Balldinho) September 20, 2019

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#LetsTalk I’m the one on the left. The image on the right has sparked so much dialogue in the past several hours. Talking points that are centuries old and have been hashed and re-hashed at kitchen sinks, beauty shops, and front porches. A few points to make... I am both of these girls. In my hair’s most natural state, I look just like this. If I weren’t so fearful of society’s response, I would embrace and celebrate my hair the way it grows out of my scalp. The child models (there were several) used in this photoshoot embraced their natural, every day, carefree looks. Like everyday children always do. This young lady is likely still exploring her self-identity and her perception of beauty, and how those things might connect to her hair texture, skin tone, lips, brows, etc. I certainly was at her age. It’s important to keep this in mind when having these “internet” conversations as words are very powerful. They can uplift, and they can hurt. She should be afforded the same carefree joy and vulnerability as the other kid models. The adult brown skin girl that is me, wishes one day to have the same. Also, the presence of hair stylists on a wide variety of sets with the ability to work with a diverse pool of models with different hair textures is sorely lacking. I stand with these hair stylists that are using their platform to bring awareness to this gap & I am committed to continuing the conversation to promote diversity and change. Perception is a wide spectrum. Everyone should take responsibility for their own role in a creating & circulating their opinions based solely on their own biased experiences. Look within yourself & think of your contribution to this conversation. I know I am using my experiences as a tool to educating people that don’t look like me nor share my experiences. The work continues.

Una publicación compartida de Ezinne K. (Mrs. O) (@iamezi) el 20 Sep, 2019 a las 3:03 PDT

Please people, let’s uplift this little girl! 🙏🏾She’s killing her H&M shoots with her natural 4C hair. Lil sis is serving us poses and she looks happy and beautiful ❤️ #Queenin 👸🏾💁🏾 pic.twitter.com/8z92Gi51rF

— insta:msyasmine 💖 (@msyasmine_) September 20, 2019

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